The toy sourcing process is vital and we spend many hours researching, playing and having fun doing it.

Many vendors offer lines to specialty toy shops that are not available to big box stores. We try to have as many unique and educational products as we can fit in our little space from these vendors first.

We also have a focus on USA made and green products whenever we can find them.

Quality is our #1 priority. If we wouldn't buy it for our children, we generally will not carry it for yours unless requested.

A large part of our efforts are actually provided by our customers and their feedback. With over 20,000 items in stock, we rely on customers to let us know if a product did not live up to expectations. When and if this occurs, we pull the lines immediately and research new options for similar products of higher quality.

We travel to the annual New York ToyFair every year to see and try out new products not yet released. This is fun. We mean, really hard work. ;)

We try to be different from other small specialty shops in that our goal is to offer products at MSRP or below. The fact is, if a manufacturer thinks it is worth $10, then it really shouldn't cost you more than $10.